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Get the most interesting and important stories from the University of Pittsburgh.Officials from three of the University of Pittsburgh’s campuses, partner representatives and community members on March 11 celebrated the launch of a new name, logo and messaging for what was Pitt-Titusville’s Education and Training Hub.
Those attending Monday’s brand launch saw the grand unveiling of the new logo and name — the Education and Training Center at Pitt-Titusville — in addition to new campus signage.
“This is a very exciting day,” said Stephanie Fiely, executive director of the ETC. “Our new name, logo and messages will help us enhance the way we talk about all of the exciting things that have been happening and will continue to happen here.”
Some of those exciting initiatives include renovations, which include new spaces where students can learn, creative and collaborate, said Pitt-Titusville President Rick Esch. Renovations to the J. Curtis McKinney II Student Union are underway and will include adding an art gallery, a new machine workshop, a makerspace, an industrial maintenance and workforce development lab, and a digital arts lab and studio.
“We are grateful to all of you who have supported the hub — now ETC — and are committed to its advancement, which is an important resource in the region,” Esch said.
ETC offers affordable and accessible programs from a unique partnership model. The ETC model incorporates a university, a community college and technical school certificate offerings to the region. These career-focused programs directly address many in-demand, employer needs, creating favorable impact on economic development regionally.
Along with Pitt-Titusville’s associate degree in nursing, the center offers courses in basic machining and CNC programming as well as a clinical medical assistant and phlebotomy program. Students can also pursue associate degrees in areas like business administration and social sciences.
“A well-prepared workforce helps to strengthen our community and ultimately benefits all of us in the region,” Fiely said.
Also offering remarks was Joseph McCarthy, who has been named provost and senior vice chancellor pending official approval by Pitt’s Board of Trustees. “The rebranding here at the Pitt-Titusville campus is really indicative of what we have done with all of our regional campuses. The regional campuses are aimed at serving the Commonwealth and helping to supply the workforce needs for the Commonwealth. The rebranding is really leaning into that fact. We really want to emphasize our partners and our collective value.”
Rep. Robert Lee James, who represents Pennsylvania's 64th District, stressed the importance of meeting community need from a legislative perspective.
“In my job at Harrisburg, we are very concerned about economic development,” he said. “This part of the state has an out-migration issue. The Education and Training Center provides opportunities for students of any age, both traditional or those in the existing workforce looking to upskill for better pay, which will ultimately help address retaining talent right here in Crawford County.”
Want to see more of the ETC? Attend an April 6 open house.