2 Pitt professors rank among top marketing researchers

University of Pittsburgh’s Joseph M. Katz Graduate School of Business and College of Business Administration researchers have again been recognized as among the most productive in their field by the American Marketing Association (AMA).

J. Jeffrey Inman, associate dean for research and faculty, and Peggy J. Liu, the Ben L. Fryrear Chair in marketing, tied for No. 42 among all marketing scholars worldwide on the companion Author Productivity in the Premier Marketing Journals list (2012-21). The professors contributed nine of the 57 publications from Pitt Business’ marketing faculty members between 2012 and 2021.

Pitt Business’ marketing area ranked No. 14 on the recently released University Research Productivity in the Premier Marketing Journals list compiled by the AMA’s Doctoral Student Special Interest Group.