Vanitha Swaminathan was named an American Marketing Association Fellow

Vanitha Swaminathan, Thomas Marshall Professor of Marketing and director of the Center for Branding at Pitt Business, has been selected as a 2024 Fellow by the American Marketing Association (AMA).

This distinction is given to members in good standing of the AMA who have made significant contributions to the research, theory and practice of marketing as well as service to the association. Swaminathan is recognized for academic achievements.

Also associate dean for strategic initiatives for Pitt Business, Swaminathan oversees initiatives that cut across the school’s core missions of education and research, including enhancing brand identity and awareness, strengthening educational and research partnerships with industry partners and fostering areas of distinctive and aspirational excellence.

Swaminathan and the other five fellows, selected by a group of distinguished peers, will be honored at the 2024 AMA Winter Academic Conference, which runs Feb. 23-25.