1. What is the role of the Internet in supporting the Lands' End custom tailoring program?
2. Does the custom tailoring program provide Lands' End with a competitive advantage? If so, is any advantage significant? Describe the advantage and its significance.
3. Assume that the program does provide competitive advantage. Is that advantage sustainable (with respect to the threat of imitation)?
4. Knowing what you know now, what would you have done differently, if you were Bill Blass in early 2001?